When it comes to social media and devising a PR campaign a lot of the focus goes to creating a presence on Twitter and Facebook. But what about Pinterest, Instagram and now Vine?
What makes these channels so great for PR is that all of the content can easily be integrated into Twitter and Facebook so in reality you are not really creating more work but spreading it out amongst other channels.
Moreover what makes Pinterest, Instagram and Vine so great is that for lifestyle brands especially pictures are just as effective if not more than statements.Not only that they allow PR practitioners to push the boundaries of creativity and truly allow PR practitioners to tell a more compelling story.
So let’s let the images do the talking for us and start to have a visual presence on social media to really start and captivate followers.
For some more information here are some great articles on how to utilize these channels in PR:
http://www.prdaily.com/Main/Articles/7_creative_ways_brands_are_using_Vine_15278.aspx#
http://www.ragan.com/PublicRelations/Articles/6_ways_brands_can_use_Instagram_Direct_47796.aspx#
http://socialmediatoday.com/stephaniefrasco/2120081/10-ways-get-more-pinterest-followers
Rachael Rose Calmas 